The question everyone asks is how do
I use Twitter to increase my ROI and make money? The great news is that
the social media world is very new and your innovative ideas can work for
you. Read on to see what we know so far.
The simplest thing to do is share
your offers. Give people something of value that shows that you are a
leader in your industry. Something as simple as a whitepaper that may help your
potential future customer is a great idea.
Another great indirect way to
generate leads is to create a blog and tweet links to all of your posts.
This is a wonderful way to direct people to your blog and create new
relationships.
Integrating hashtags into your
marketing campaign is a great way to get the word out about a product or
service. Follow the trending topics and see if you can align your band
with that topic. That way you can tweet to anyone that is looking
for tweets for that hashtag.
Creating a landing page is the ideal
way to measure leads from Twitter. In order to track where the leads are
coming from (Twitter, Facebook, etc.), you'll need to find marketing software
that will do that for you.
I personally use bitly.com to
shorten my links to fit within the 140 characters and measure how many clicks my
links get. This is not as thorough as the paid marketing software
programs, but it's a good start. Also, TwitterCounter allows you to see
your follower growth over time.
At the end of the day, social media
is all about engagement. Almost everything I read and have seen stresses
great content and engagement. Build trust with by showing that you are
the leader in your industry and the ROI will follow. Good luck!
